In every newsletter we highlight a person or institution related to Warimpex, or one of its topics, by asking relevant questions. This time, Tom Leach, Director at Leach & Lang Property Consultants, offers insights into the Kraków residential market. As the broker coordinating apartment sales at MOG31, he shares what is driving demand, and where the market is headed.

1. You are coordinating apartment sales at MOG31 in Kraków. What is your read on buyer demand right now, and how does this project respond to it?

Obviously, the world is in a difficult place right now, with geopolitical and economic uncertainty riding high. In such times, there is a flight to quality and the strong early sales interest in MOG31 over the first half of 2026 show that this project’s location, design and relative affordability are hitting the spot!

2. What makes Kraków an attractive location for residential development at the moment, and how does it compare to other Polish cities?

Going back a few years, I recall an Icelandic acquisitions director working for an Italian aparthotel chain (pretty niche, I know!) remarking on how Kraków has the best of both worlds – a busy week with plenty of business travellers, and a ‘long’ weekend thanks to the touristic crowd. I think this is still something unique in Poland. Warsaw may be more of a business hub, whilst Gdansk and Wroclaw also have their attractions, but still, it is Kraków that stands out. Whilst the comment above was made relative to the hospitality industry, the fundamentals of Kraków’s business and tourism attractions mean, due to the same factors, that there is equally strong demand on the underlying residential market.

3. Based on your experience in the Kraków market, what advice would you give someone considering a residential investment in the city right now?

Despite what people might think, I am actually quite risk-averse. As such, I always advise to diversify as much as possible. Despite this, and being already quite heavily-invested in Kraków, I could not help but buy a couple of units myself in MOG31. Whilst capital growth perspective and rental yields might not be what they were in the mid-Noughties, I would still say that you cannot go wrong buying a value-for-money 1-bed apartment for rent in the city centre of Kraków.

4. How do you see the Kraków residential market evolving over the next years?

I foresee Kraków’s residential market mirroring Warsaw in the near to mid-term with both cities continuing to outperform riskier and less liquid markets to the South/East and lethargic, mature markets to the North/West. As the workplace environment continues to evolve, well-communicated, safe and attractive locations like Kraków will see their stock rise even further.