The first guests were welcomed at the beginning of September, and our latest acquisition is now contributing to the revenues. Through a further refurbishment programme it will be transformed and relaunched under Accor’s new "Greet" brand in autumn 2020. The first hotel of this new committed and non-standardized brand opened in Beaune, France, in September. The Hotel in Darmstadt will be the first "Greet Hotel" in Germany.
We have been active in Germany for many years and know the German conference hotel market well due to previous projects in Berlin and Munich. We opened the angelo hotel Munich in 2008 (sold 2013) and the andel’s hotel Berlin in 2009 (sold 2015). We have also proven expertise when it comes to combined projects consisting of office and hotel space and will use this experience for the refurbishment and market positioning of The Hotel Darmstadt.
The "Greet" brand strongly incorporates a sustainable approach, reflected in reuse of the existing building and equipment as well as eco-friendly products throughout the hotel. In line with the philosophy of authenticity, sharing and friendliness, a key focus of the hotel upgrade will be the bar and common areas within the 1000m² lobby. The new-look greet hotel will also incorporate new food and beverage concepts into its restaurant The Market, including a strong commitment to locally-sourced produce to cater for the demand from nearby businesses as well as hotel guests at the 300-cover restaurant and the outdoor terrace.
To capitalise on its central location and proximity to leading technology organisations, the site’s converted telecom training centre will also incorporate flexible co-working space and offices later this year. Furthermore, its 2,000m² conference and event space includes 26 meeting and seminar rooms spread across two of the hotel’s four floors, plus a large lecture hall for up to 170 people and free onsite parking for 220 cars. The 29.000m² hotel property has reserves for the development of additional premium office and commercial space and we will start the development soon.
You can find the full press release on the re-opening of “The Hotel Darmstadt – soon to be greet” here.